ANTI-smoking campaign: Artery - clogged (1948)
One of the most gruesomely memorable of all British anti-smoking promos depicts fat oozing out of nonchalant smokers' cigarettes.
Shock tactics are always the bread-and-butter of anti-smoking campaigns and this memorable promo from 2003 certainly imprints a grisly image upon the viewer. Nonchalant smokers continue to enjoy their cigarettes even as melting fat oozes out of them. The visual correlation between tube-shaped cigarettes and fat-clogged arteries (smoking is known to be a cause of atherosclerosis) is clever and highly effective - a tactic to make all but the most hardened viewer recoil in disgust.
Duration: 1 minute
Suggested credit: Anti-smoking Campaign: Artery - Clogged (2003) © The British Film Institute